College athletes have long been influencers. Now they’re getting paid like them

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Endeavor Plans IPO at $10 Billion Valuation

Kobe’s Estate May Be Planning Mamba Brand

TikTok Strikes Deal with UFC to Live-Stream Content

Virginia college forfeits men's basketball game after suspending players for kneeling during anthem

Tom Brady wins his 7th Super Bowl as Bucs topple Chiefs in blowout at home

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Roc Nation Sports Begins Packaging Its Players For Group Endorsement Deals

NFL, Skillz Sign Multi Year Contract to Crowdsource 'Future Mobile Esport'

Brodie Van Wagenen Joining Roc Nation Sports

NHL Takes Out $1 Billion Loan To Divide Among Teams

Team Owners' Wealth Grows 30% in Pandemic, Study Finds

Inside Sports Illustrated’s Paywall Plan For ‘Premium’ Content

NFL Remains Atop US Sports Leagues' Sponsorship Revenue

West Ham upgrades Scope Markets to sleeve sponsor in multi-year deal

‘More Than a Vote’: LeBron James and business partner reportedly create political organization to

Patrick Mahomes partners with LeBron James on More Than A Vote effort