By: Owen Poindexter
UFC’s parent company is entering a whole new arena: the public market.
Endeavor is planning to raise around $511.2 million in an IPO at a valuation of about $10 billion.
The company will also bring in around $1.7 billion through a private sale to Tencent, Elliott Management, Silver Lake, and Third Point, among other investors. Around a quarter of that sum — $437 million — will be used to purchase the 49% of UFC it does not currently own.